I'M
Cheryl Welch.
COMMUNICATIONS LEADER BRAND STORYTELLER
CONTENT MARKETER
I believe
In the power of storytelling. To drive results. To affect positive change. To be a difference-maker in a world of noise.
I believe in it because I've unleashed the power of storytelling for more than 20 years.
As a skilled brand journalist, content marketer and inspirational leader, I've built entire content ecosystems from the ground up. I've driven market share and mindshare for brands. And I've connected organizations with audiences in meaningful ways.
Powerful ways.
I welcome you to explore my portfolio to get a glimpse into my world.
CW
I believe in the power of storytelling. To drive results. To affect positive change. To be a difference-maker in a world of noise.
I believe in it because I've unleashed the power of storytelling for more than 20 years.
As a skilled brand journalist, content marketer and inspirational leader, I've built entire content eco-systems for organizations from the ground up. I've driven market share and mindshare for brands. And I've connected organizations with audiences in meaningful ways.
I welcome you to explore my portfolio to get a glimpse into how I've helped brands connect with audiences in meaningful ways and achieved significant results.
PORTFOLIO
PORTFOLIO
TESTIMONIALS
"Cheryl's vision, work ethic and attention to detail have established a proven record for elevating any project. She is an excellent colleague, leader, thought partner and creator."
~ Kimberly Moore, Vice President of Communications and Community Initiatives, Kids' Food Basket
"Cheryl doesn't just walk the path to success, she illuminates it. She exceeded every expection I initially had in architecting remarkable growth for Spectrum Health. Cheryl has a rare gift for building thriving teams, breathing life into communications departments, and delivering exceptional outcomes. Any organization would be fortunate to have her."
~ Nancy Tait, Vice President, Communications & Marketing, Spectrum Health
"I had the great privilege of working for Cheryl. Her commitment to truth
and accountability was evident in everything she did.
She's nothing short of amazing."
~ Annie Zelm, Content Director, Kuno Creative
"Cheryl built an outstanding strategic communications approach at TVA.
She devotes considerable time to outreach and listening, gaining a deep understanding of the business, brand and audience. Under her leadership,
her team quickly developed into valuable and effective business partners who use multiple channels to amplify the good work of TVA.
Cheryl's strategic approach yields tangible results."
~ Amy Henry, Director of Innovation & Research, Tennessee Valley Authority
"If you were setting up a newsroom at a major institution with the intent of publishing real stories while balancing the needs and demands of marketing, PR and the business itself, you'd want Cheryl Welch to run it for you."
~ James Ylisela Jr., Co-Owner and Senior Partner, Ragan Consulting Group
"Cheryl was the leader of our editorial department.
Working with her was an extremely fulfilling experience because she provided great vision yet allowed members of her team to have ownership of their work. This truly cultivated a creative environment that yielded award-winning work. She is a tremendous general for any content-creating army."
~ Tom Sherer, Owner & Designer, Magnetar Marketing
Experience
2022-PRESENT
Tennessee Valley Authority
2014-2022
Spectrum Health
Senior Manager, Strategic Content
Created and lead the omnichannel content strategy for TVA, overseeing all editorial as chief storyteller, building and directing a multimedia team to produce high-impact content that supports key initiatives and drives mindshare for the brand among all stakeholders. This includes C-suite speeches, enterprise-wide campaigns and reports, website content, blog posts, video scripts, graphics and photography.
Corporate Communications Manager
Directed a leading-edge digital content strategy for a major health care system, inclusive of launching an award-winning brand journalism and content marketing initiative that reached more than 16 million people worldwide each month, driving mindshare and marketshare for the organization and directly resulting in more than $100 million in annual profits. Led social media, digital and enterprise-wide content, internal and external communications, email marketing, photography, videography, graphics, design and marketing campaigns.
2012-2014
Sandusky Newspaper Group
Director of Content & Audience Development
Led all editorial, photography, videography and design for digital, print and niche publications, resulting in a 300% increase in digital traffic, enhanced engagement and profitability, while also earning numerous awards for journalistic excellence.
2007-2012
Sandusky Newspaper Group
Assistant Managing Editor
Inspired a newsroom of more than 30 writers, editors, photographers, videographers, designers and digital specialists to deliver high-impact daily publications, nurture and grow engaged audiences, and make a difference in the communities we served.
2003-2007
New York Times Co.
Staff Writer | Assistant City Editor
Created engaging multimedia reports, enhancing reader interaction and informing public understanding and policy discussions. Fostered a collaborative newsroom environment, mentoring junior reporters and facilitating skill development to strengthen overall team performance. Received the prestigious New York Times Chairman's Award for exceptional journalism.
LET'S CONNECT
Are you ready to harness the potential of strategic content for your organization? Whether you're a nonprofit or an organization aiming to strengthen your brand promise and engage meaningfully with stakeholders, I’m here to turn your vision into reality.
Let's do this!
614-499-0214